Lily Allen: Hard Out Here

In the beginning of the music video Lily Allen is lying on a surgeon table, connected to wires and machines. During the camera panning and cutting, her manager expresses his distaste at the fact that she     'let herself go', despite the fact that she's had two children. I thought that this reflected the Dyer Theory, as he talks about the manufacturing of the star, while the video displays this literally as they change her to suit the audiences purposes.
The Mulvey Theory is also evident in the video when her 'manager' imitates eating a banana sexily and gesturing to look in the camera. This shows that males are the ones behind a females image and the media produced is to appeal for men only.

Vox Pop: Audience Research...

Audience Research: Survey...

http://fatimaarana.polldaddy.com/s/audience-research

We created this survey to pinpoint our target audience so that we can shape our music video to the audience that it appeals to and expanding it so that more people can relate to it. We used closed questions, so that we have enough data to use for an infographic.

Costume for our Music Video...

Lyric Analysis...

This is the lyrics analysis for our song choice. The song we have chosen is Alice Smith - Dream. The genre is RnB and explains the love that she has towards a boyfriend or male character. We have also included the inspiration for our music video within the presentation.

Mood Board...

For my Mood Board, I decided to do it by hand. I found the majority of the pictures on the internet, along with various screenshots from YouTube. The Mood Board shows our inspirations and influences that we will use to create our music video. Although our chosen song is R&B, we are going against the conventions of an R&B video, by contradicting certain connotations that you would associate with the genre. We started off with the idea of a fashion show set in a different era, which is when I looked at movies like Grease and the 'Beauty School Drop Out' scene. We would use things like backing dancers and a lead singer to convey that our music video is Performance. We would also like our video to be filmed on stage, so it conforms with the performance used in BSDO. The film 'Grease' is set in the 1950's, so we wanted to go with that time frame for our music video. We would include the style of costume, hair and make up, as these also feature in my Mood Board.

By Abigail Brewer

Genre Shopping List...

9 Frames...

Music Shortlist...

Stars in Their Eyes... Dyer Theory

The programme 'Stars in Their Eyes' links to Dyers 'Star' Theory. This is due to a normal person, being transformed into a star in order to appeal to a target audience.
The person who comes on looks considerably unattractive, with no make up from the artists on the show. This is to increase the dramatic change and highlight the difference between unfamous and famous. There is also Binary Opposition evident: Famous vs. Unfamous.