Rough Edit Feedback...

This is someof audience feedback, with this we now know what to work on with our final video.

Deconstructing Websites...Female

Production Diary Log (1)...

These are pictures from our first day of filming.

Chloe and I are pictured going through lyrics and asking if anything needs to be done to make her comfortable, such as the spotlights.


We initially started off filming in the green screen room, but later on, ideas changed and we decided to cut out the performing on a stage idea and keep performance/lip syncing to a minimum.

Casting...

These are our casting requirements for music video.

Photoshop Practice...

I used the Screen-O-Matic, to record myself creating the logo for our website, using Photoshop.

Logo Ideas...

This our Logo for our website and Digipak. It's the same idea from our font ideas. We like this because the font doesn't connote an over the top idea of love, the heart signifies the love and the fact that it looks weathered connotes that the relationship has been through hard times. The capitals also make it stand out, attracting the attention of the consumer.

This is our finished logo, using a font from 'Da Font'. 

Video Exhibition...

Originally established August 1st, 1981, MTV launched its name as 'The Music Television'. This has brought on a revolutionary change in appearance, interests and hobbies. MTV since then has become more popular since by producing their own TV shows such as 16 and Pregnant and hosting the MTV music awards,that bring in more than 1 million viewers each year. They are an undeniably successful company that uses their target audience to predict their target audience in a way. Whatever music video they air, they have the data from downloads, that they use to contribute to that choice. 

DropOut UK is a YouTube channel, much like SBTV that aims in exposing young and new artists to the music industry. They enable young singer/songwriters to promote their new EP or cover so that they can find success quicker with more views.  

YouTube was established February 14th 2005, by Steve Chen, Chad Hurley and Jawed Karim. The site is a way for people to watch videos that they like all over the world. YouTube also became a way for music artists to promote their tracks and increase profits. It is also available to unfamous people who just want to make normal video's in different categories like gaming and make movies, which is why it is so successful.

VEVO is a more updated version of YouTube, established December 8th 2009, which was jointly owned by Universal Music Group (UMG), Sony Music Entertainment (SME) and Abu Dhabi Media (ADM). Later UMG purchased the organisation in 2012, which is when it received more attention.  

SBTV is a world renown music channel, that rose to fame due to a recording of Ed Sheeran, who also rose to fame due to the exposure. The channel has been highly successful since then, recording artists such as Tori Kelly, who recently got signed too. They make it their aim to find a various amount of people with different ages and different performing styles.

Colour Choice...

Since our music genre is romance, we need to choose colours that reflect that genre. To do this we used  a website called Colour Scheme Designer, which helps decide a complimentary colour for the main colour you want to choose. They have six different choices: Mono, Complement, Triad, Tetrad, Analogic and Accented Analogic.
We initially chose a red colour scheme, then we decided that it was too bright and loud for a song that has soft lyrics. Also the combination of the red and green connotes more of Christmas than Love. For this colour scheme I used the 'Complement' choice.

So we settled for more delicate, candy colours like lilac or eggshell blue. For this colour scheme I used 'Triad' because it gives you three choices.

The Fuchsia in this colour scheme would be good for the main colour because it connotes maybe a pink lipstick, which is useful because a red is more seductive and pink is more playful. For the complimentary colours, we would chose 34CFBE, FFE273 and E165B9 because they're more colourful but not overpowering or solid.

This is the second colour scheme that we put together, we had an idea to for our Digipak to reflect different times of day when the clouds are stained with the sun. For example, sunset, sunrise etc and the use of colours like lilac and pink/orange would be a nice choice.

Choice of Fonts for Our Digipak...

These are some of the fonts we have looked at for our Digipak font. We tried to chose fonts that represented and reflected our romance genre.

We chose this font because it was in Italics, which basically reflects the seductiveness of romance. The font looks as if it has been drawn in pen as well, which makes it seem like the type of font you would see in a diary.

We chose this font because it gets straight to the point, the one heart signifies the romance genre and the fact that it's is weathered shows that the relationship is going through some hard times. The use of capitals make it stand out and they also make it seem like the 'Dream' holds a lot of importance to the narrator.

We chose this font because because it reflected the Garden of Eden, with the vines coming off it, which is usually linked to love. Again, it looks a little like something you would see in a diary which makes it more romantic as well. Also, the connotations of Adam & Eve falling in love while in the Garden made  it an easy choice because it's a widely used connection.

In my opinion, I think we should use the second font because it looks like an abstract font, it's straight to the point and it's not too complicated in terms of design.

Post Production Diary...

This is our first production log for our music video. We did this in Mr Coppard's lesson so that it's clear to us what we're going to do in the Christmas holiday's.

Location Recce...

Location Recce

This is our Location Recce, it shows the location of where we're filming, the possible problems that could make our filming difficult and the risk assessments of the space and time of day. We need a Location Recce so that we can determine whether or not the locations we chose were successful or not. This helps us to make better decisions for our music video.

Animatic...

This is our animatic for our music video, we've made sure that the frames are in time with the beat and that they are all the right length. This will help us decide what the music video will look like.

Bastille - Rhythm of the Night...

I heard this song on Capital Fm for the first time about 10 minutes ago, enjoyed it and decided to look at the music video for it.
I found the music video to be just as good because of the relationship of lyrics and visuals (Goodwin). Bastille decided to use a detective to portray the narrative by using the phrase 'rhythm of the night' to represent his work routine in the evening (one dead body after another). I thought this was a really good interpretation of the lyrics they wrote, as I thought it might be about teenagers staying up late and partying etc.
There was use of diegetic sound, as the onlookers of the first crime scene could hear the music and were rocking to the beat which makes it synchronous also.
I also thought that the fact that the detective couldn't hear the music (the onlookers could) and his puzzled look, was a good choice, as it was enigmatic and helped shape my views on why he was the only one who couldn't hear the music too.
Another good thing about the music video was that the corpses began to lip sync to the song, which related to what Mr Coppard taught us to do in one of our lessons (be in time with the song).
However, although it was a really good music video, I predicted that the detective would kill himself because he couldn't deal with the fact that the corpses were becoming animated but despite that I didn't find it annoying that he did so, I just wanted to see what his death would look like.
In terms of our music video, towards the end of the song, there will be diegetic sound as the female protagonist is singing to her audience, so they will hear the music. The music at the beginning will be non-diegetic because the two characters won't hear it, but their actions will be synchronised with the song.
However, the song did actually get bad reviews because of the combination of two 90's songs.

Equipment List...

Equipment List

This is our equipment list, this helps us to choose what equipment we need for production. By allocating the equipment to certain people for a day of filming, it helps us to get the work done quickly and efficiently, as we now know who will film first. However, the person in charge for each piece of equipment will change whenever we start a new day of filming. The fact that we have an equal amount of people, helps us to divide the work equally and fairly.

Our Chosen Song...

This is our final song choice by Alice Smith, 'Dream'. We chose this song because it was catchy and the narrative was clear. The narrative helped us formulate a lot of creative ideas about how we could manipulate the idea of romance. We decided to go with the 50's theme, as we feel that it will suit it better than a generic idea.

Crew Requirements...

 If they are not there, time will be wasted-not just filming time but other members time will also be wasted, as they may be left unable to do anything. The crew must be able to use the camera, as this is the second year of media and filming played a large part in the previous years, this will be needed because we'll be taking a number of different shots and angles for each scene to give more footage when editing and also a better variety of shot types which will be very time consuming and hard work. We will have to share the filming, taking turns using the cameras for each shot or scene. Having just one person filming will be unfair, so we will all have to take our turn and to do this everyone must be able to use the cameras effectively.

Audience Research and Analysis...

We asked this question because the gender of the person can determine what music they prefer, females generally prefer female solo artists, such as Rihanna and Beyonce and will enjoy songs like 'We Run The World' by Beyonce because they are aimed for women specifically. Males will generally prefer artists like Jay-Z or Lil-Wayne, as they are aimed at males in general.
We also had to ask this question because our music video will be aimed at a female target audience and a small percentage of the male audience.

We needed to find out what age they were, so that we could determine whether or not our music video would appeal to them in any way. Our music video is aimed at teenagers to young adults and from the chart there is a high percentage of them that took the survey. This means we'll get good feedback.

We asked this question because when you're part of a religion you are usually steered towards and away from certain types of music. We wanted to see if our music video would appeal to the majority of religions.

We needed to know how people accessed their music, this would help us predict if people would watch our music video or just download the song. The highest percentage was YouTube, which could be good if they watch the music video. It could also be bad if they just want the audio or the lyrics.

We chose this question because our music video is from the R&B genre so it would be good to see if people preffered that genre more than others. Some people did choose 'inbetween' so it might mean that they don't like it as much as the people who listen to mainly R&B.

We chose this question because our video is narrative/performance, so we needed to see whether our audience would be entertained by watching a hybrid music structure. From the chart the hybrid catergory is higher than the other catergories which means that we have a higher chance of appealing to that audience.

We asked this question because we were wondering what they preffered to watch while on YouTube. This will help us to determine whether people will watch our music video or ignore it.

We chose these catergories because they are the most famous and popular in the media. Our music video is performance which is a technique that Beyonce frequently uses.

We chose this question because it will affect the positive or negative feedback we get concerning the emotions of the video. Our Music Video is a mixture of both because the lyrics feature both sad and happy verses.

We chose this question because this is our main idea for our music video, we needed to know whether or not it would appeal to teenagers or not. From the chart, both catergories are nearly equal, which means that it might not appeal to the majority ofour selected audience.

Lipsync Practice...

This is our Lipsync Practice that we created during a lesson with Mr Coppard, It features other pupils and our group. The song choice was 'Call Me Maybe' by Carly Rae Jepsen.
It was a little difficult to match the audio with our lipsync, because you had to get it in time, so that it looked convincible to the audience.

Character Profile (Female)...

Character Profile (Female Protagonist) by fatimarana00

Story Board...

This is the storyboard for our music video, this shows frame by frame of the scenes and shots we will use in our music video. We have 65 frames in total, so it shows we had a lot of in-depth discussion on what angles/shots we will choose.