Originally established August 1st, 1981, MTV launched its name as 'The Music Television'. This has brought on a revolutionary change in appearance, interests and hobbies. MTV since then has become more popular since by producing their own TV shows such as 16 and Pregnant and hosting the MTV music awards,that bring in more than 1 million viewers each year. They are an undeniably successful company that uses their target audience to predict their target audience in a way. Whatever music video they air, they have the data from downloads, that they use to contribute to that choice.
DropOut UK is a YouTube channel, much like SBTV that aims in exposing young and new artists to the music industry. They enable young singer/songwriters to promote their new EP or cover so that they can find success quicker with more views.
YouTube was established February 14th 2005, by Steve Chen, Chad Hurley and Jawed Karim. The site is a way for people to watch videos that they like all over the world. YouTube also became a way for music artists to promote their tracks and increase profits. It is also available to unfamous people who just want to make normal video's in different categories like gaming and make movies, which is why it is so successful.
VEVO is a more updated version of YouTube, established December 8th 2009, which was jointly owned by Universal Music Group (UMG), Sony Music Entertainment (SME) and Abu Dhabi Media (ADM). Later UMG purchased the organisation in 2012, which is when it received more attention.
SBTV is a world renown music channel, that rose to fame due to a recording of Ed Sheeran, who also rose to fame due to the exposure. The channel has been highly successful since then, recording artists such as Tori Kelly, who recently got signed too. They make it their aim to find a various amount of people with different ages and different performing styles.
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