Evaluation: Question One (1)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music Video:

We used YouTube to present our music video, as it's the quickest way to upload different types of media and it's simple to use.
Our music video consists of traditional romance story, in which the girl is in a steady but unpredictable relationship with her boyfriend. We've tried to convey this to the reader by using Goodwin's theory of the relationship between lyrics and visuals. This is done when Chloe types 'I need to be everything' in a text form to her boyfriend to show their struggle.
To improve the shot,the camera could be closer to the phone, that way the viewer would be able tosee the words clearer.
 The statue in the shot connotes togetherness as a couple and is an enigmatic code, as the viewer should be wondering how the relationship is going. To improve on this shot, we could of used a brighter light so that the colours in the room didn't go from variations of brown to black because of the artificial light.
We did use some of the genres original conventions, such as the pink of her nails, connoting romance (seen in Nicki Minaj's 'Superbass') and the beginning shot that involved the letters spelling out
'Love' and 'Dream' which not only told the viewers what the music video was about but introduced them to it as well. The props helped massively in our music video, as they looked authentic and seemed like a professional way to film the first panning shot to the artist. To improve, the letters could of been spun so they all faced the right way.


This could be linked to Owl Cities 'Fireflies', which also features the title in the music video. They do so seconds into the music video, as the artist says the lyrics, so it's synched. Again using Andrew Goodwins theory.

Like most R&B romance genres, our music video featured a girl and boy, both in love with each other but struggling with their relationship. We then developed the main character/artist by showing her alone, planning to meet him, which shows how much he means to her. This is seen in Usher and Alicia Keys 'My Boo' when there are both singing and thinking about each other. I don't think we have anything to improve, as the scene where the male finally comes into shot, the music builds up, implying that this is who the artist was singing about and the one she was waiting for.

 

Although we didn’t use any influences from their song, the similarities show how much we strived to make it a conventional romantic R&B song. As the female character is usually giving herself a makeover for her lover and the male is ‘chilling’. To improve these shots we could of tried to match the lighting, eventhough we moved locations.

 

 

     Both music videos’ also show similarities to each other when both sides of the story meet up and express their love. This is in most music videos, as the majority of the song’s lyrics are about meeting the one you love or being with them in the future and I think we’ve conveyed that to the audience well. The ‘meet up’ also shows the romantic side of the genre, as the story often progresses from disharmony into harmony or vice versa.

 We also used the bright natural lighting of the park to connote that the relationshp has been healed.

 

It’s also considered a romantic scene because the ‘meet up’ might end in a kiss, which using an enigmatic code, causes the reader to want to find out more. This could link to the sign up option on the website, as it helps the fans to stay up to date with the artist. We have done this by ending the music video with a type of cliffhanger, as it is assumed that couple are together once and for all by the spinning shot. To improve, the spinning shot could of been less shaky, but I think it works well, as it connotes that the relationship is still a work in progress.

The fire in the scene connotes the passion or lust that you would see in most romantic music videos and most movies as well, as it denotes that the relationship is very emotional.