Friday, 29 November 2013

Lily Allen: Hard Out Here



In the beginning of the music video Lily Allen is lying on a surgeon table, connected to wires and machines. During the camera panning and cutting, her manager expresses his distaste at the fact that she     'let herself go', despite the fact that she's had two children. I thought that this reflected the Dyer Theory, as he talks about the manufacturing of the star, while the video displays this literally as they change her to suit the audiences purposes.
The Mulvey Theory is also evident in the video when her 'manager' imitates eating a banana sexily and gesturing to look in the camera. This shows that males are the ones behind a females image and the media produced is to appeal for men only.



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