Post Production Diary...

This is our first production log for our music video. We did this in Mr Coppard's lesson so that it's clear to us what we're going to do in the Christmas holiday's.

Location Recce...

Location Recce

This is our Location Recce, it shows the location of where we're filming, the possible problems that could make our filming difficult and the risk assessments of the space and time of day. We need a Location Recce so that we can determine whether or not the locations we chose were successful or not. This helps us to make better decisions for our music video.

Animatic...

This is our animatic for our music video, we've made sure that the frames are in time with the beat and that they are all the right length. This will help us decide what the music video will look like.

Bastille - Rhythm of the Night...

I heard this song on Capital Fm for the first time about 10 minutes ago, enjoyed it and decided to look at the music video for it.
I found the music video to be just as good because of the relationship of lyrics and visuals (Goodwin). Bastille decided to use a detective to portray the narrative by using the phrase 'rhythm of the night' to represent his work routine in the evening (one dead body after another). I thought this was a really good interpretation of the lyrics they wrote, as I thought it might be about teenagers staying up late and partying etc.
There was use of diegetic sound, as the onlookers of the first crime scene could hear the music and were rocking to the beat which makes it synchronous also.
I also thought that the fact that the detective couldn't hear the music (the onlookers could) and his puzzled look, was a good choice, as it was enigmatic and helped shape my views on why he was the only one who couldn't hear the music too.
Another good thing about the music video was that the corpses began to lip sync to the song, which related to what Mr Coppard taught us to do in one of our lessons (be in time with the song).
However, although it was a really good music video, I predicted that the detective would kill himself because he couldn't deal with the fact that the corpses were becoming animated but despite that I didn't find it annoying that he did so, I just wanted to see what his death would look like.
In terms of our music video, towards the end of the song, there will be diegetic sound as the female protagonist is singing to her audience, so they will hear the music. The music at the beginning will be non-diegetic because the two characters won't hear it, but their actions will be synchronised with the song.
However, the song did actually get bad reviews because of the combination of two 90's songs.

Equipment List...

Equipment List

This is our equipment list, this helps us to choose what equipment we need for production. By allocating the equipment to certain people for a day of filming, it helps us to get the work done quickly and efficiently, as we now know who will film first. However, the person in charge for each piece of equipment will change whenever we start a new day of filming. The fact that we have an equal amount of people, helps us to divide the work equally and fairly.

Our Chosen Song...

This is our final song choice by Alice Smith, 'Dream'. We chose this song because it was catchy and the narrative was clear. The narrative helped us formulate a lot of creative ideas about how we could manipulate the idea of romance. We decided to go with the 50's theme, as we feel that it will suit it better than a generic idea.

Crew Requirements...

 If they are not there, time will be wasted-not just filming time but other members time will also be wasted, as they may be left unable to do anything. The crew must be able to use the camera, as this is the second year of media and filming played a large part in the previous years, this will be needed because we'll be taking a number of different shots and angles for each scene to give more footage when editing and also a better variety of shot types which will be very time consuming and hard work. We will have to share the filming, taking turns using the cameras for each shot or scene. Having just one person filming will be unfair, so we will all have to take our turn and to do this everyone must be able to use the cameras effectively.

Audience Research and Analysis...

We asked this question because the gender of the person can determine what music they prefer, females generally prefer female solo artists, such as Rihanna and Beyonce and will enjoy songs like 'We Run The World' by Beyonce because they are aimed for women specifically. Males will generally prefer artists like Jay-Z or Lil-Wayne, as they are aimed at males in general.
We also had to ask this question because our music video will be aimed at a female target audience and a small percentage of the male audience.

We needed to find out what age they were, so that we could determine whether or not our music video would appeal to them in any way. Our music video is aimed at teenagers to young adults and from the chart there is a high percentage of them that took the survey. This means we'll get good feedback.

We asked this question because when you're part of a religion you are usually steered towards and away from certain types of music. We wanted to see if our music video would appeal to the majority of religions.

We needed to know how people accessed their music, this would help us predict if people would watch our music video or just download the song. The highest percentage was YouTube, which could be good if they watch the music video. It could also be bad if they just want the audio or the lyrics.

We chose this question because our music video is from the R&B genre so it would be good to see if people preffered that genre more than others. Some people did choose 'inbetween' so it might mean that they don't like it as much as the people who listen to mainly R&B.

We chose this question because our video is narrative/performance, so we needed to see whether our audience would be entertained by watching a hybrid music structure. From the chart the hybrid catergory is higher than the other catergories which means that we have a higher chance of appealing to that audience.

We asked this question because we were wondering what they preffered to watch while on YouTube. This will help us to determine whether people will watch our music video or ignore it.

We chose these catergories because they are the most famous and popular in the media. Our music video is performance which is a technique that Beyonce frequently uses.

We chose this question because it will affect the positive or negative feedback we get concerning the emotions of the video. Our Music Video is a mixture of both because the lyrics feature both sad and happy verses.

We chose this question because this is our main idea for our music video, we needed to know whether or not it would appeal to teenagers or not. From the chart, both catergories are nearly equal, which means that it might not appeal to the majority ofour selected audience.

Lipsync Practice...

This is our Lipsync Practice that we created during a lesson with Mr Coppard, It features other pupils and our group. The song choice was 'Call Me Maybe' by Carly Rae Jepsen.
It was a little difficult to match the audio with our lipsync, because you had to get it in time, so that it looked convincible to the audience.

Character Profile (Female)...

Character Profile (Female Protagonist) by fatimarana00

Story Board...

This is the storyboard for our music video, this shows frame by frame of the scenes and shots we will use in our music video. We have 65 frames in total, so it shows we had a lot of in-depth discussion on what angles/shots we will choose.

Contingency Plans...

Working as a group and making decisions together as a team is very important, everyone should have their say and play an equal part in the pre-production of our music video. Sharing work out equally, will reflect how our ideas will come together as one. We are aware that people will fall behind if they miss lessons or if they're ill. It will only become a problem if there is no communication between us, then things will be unorganised and messy.  To prevent this from happening, we will email each other and text so that we are always informed of where each of our team is.

In terms of filming, only one from our group will be the main protagonist, so it won't be as difficult to contact someone who is close to us. If she does fall ill, then we will be able to shoot certain scenes with just backing dancers, to help keep the production going! The filming will be divided equally and quickly, as we will all have certain things to do, and it will increase the amount of work we get done. Since we have four people in our group, everyone will always have something to do to help the other one out. Even if someone is not able to attend filming, we will have 2 or 3 people who will be able to utilise the time properly.  By using social networking sites/apps such as Facebook or Whatsapp, we always keep in contact with each other.

Our ideal place to film may not be available right now, but we will always have a back up, just in case thing don't go to plan. We would film in similar places, even if we can't get the setting to look how we want it to.  

Treatment...

Our final song is called Dream by Alice Smith, we found the song on music alley;a copyright free site, meaning we could choose any song we wanted without it being taken off or switched with another song, once put on YouTube. After listening to the song as a group, we decided that it was our favourite and already had ideas about what kind of genre and type of music video we could create. 

Our overall idea is based on a 1950's performance music video, although the song is an R&B, this style will be going against the codes and conventions of how the music video for that type of song would normally be like.  As a group, we all had the same idea of how to present the narrative and lyrics to connect to the visuals. One music video that in my opinion reflects the codes and conventions of a traditional music video is Beyonce's 'Why Don't You Love Me', the costume, props and the techniques of how it is filmed reflects the 50's era. 



 
Our original inspiration of our music video, came from the movie 'Grease'.  Their use of costume and props looked really well done, and even if they did had a bigger budget, we can still mimic some of their scenes, for example 'Beauty School Drop Out' is our main influence.  I think our video will be successful because our idea fits really well and links with our song and the live performance part of the video. The thing that will make our video stand out is the fact that most current videos, utilise cars, money, women and over the top 'houses' (mansions). 

The music video, will be half Performance and half Narrative. Our main character will wake up in her home and will conclude the video in a hall, performing the rest of the song. We will also have the POV of the lover in her life, who will mimic the same things she does as her lover. During the performance, we will use some backing dancers but keep the main protagonist in focus by having a bright spotlight on her. As shown on our mood board, the costume, props will make it clear to our target audience, what we are trying to aim for in our music video to make it realistic and authentic.

Costumes, Props...

Evaluation of Music Video's...

The video has been filmed so that it is a Hybrid: Performance and Narrative. The video has been edited so that its in black and white, this connotes pain and suffering, it also connotes that the decision 'Adele' has made is final - either yes or no. 

The beginning of the video shows a smooth transition from colour into black and white 0:00-

0:13. Along with this technique, they've used slow motion 0:53-0:56 and overlapping of certain frames 1:56 to show the narrative of the song, the overlapping also shows a connection between lyrics and visuals (Andrew Goodwin). From 1:29-1:30, they've have used fast cuts to mimic the quick beat of the song, it works well because it's in time.  In terms of their own props, they've used a smoke machine and a rain machine which connotes pain and lies.  The close up's of the 'artist' 2:04 denotes clearly that the video is about her and not the other actor.  The lip syncing is really good throughout but in some parts it goes out of time 1:25-1:29. At the last shot, she goes from being soaked and then dry which connotes that she is over the pain. The male actor she uses is good , but sometimes he over exaggerates certain movements, gestures or actions that makes it kind of cringeworthy and embarrassing to watch. There change of costume shows their thought over the characters emotions and actions. A traditional black and white shows that they are mourning and vengeful.

The intro of the music video begins with a single male walking through the corridor, to put the focus on him, they used a panning/tracking shot  0:05-0:022 to show which direction he is heading. They use a lot of fade techniques in the music video, which works well because the genre of the song is quite mysterious and abstract. Various close up's of the male and female show that he is the main character in the narrative. The males face is placed higher than the females 0:24-0:32, even though she has a certain facial expression on her face, it shows she has a deadly plan. The close up of another male makes it obvious that he is the artist because he is lip syncing, there is a close up of him but half of his face is obscured by shadows. connoting mystery and illusion. They used a handheld camera to film the artist's scene, as it is shaky-this connects with his voice and the way he is moving. The camera also pans to the left and then the right, which connotes disorientation. Moving towards the bridge, the camera pans in different directions, while displaying a mid shot and close up of the camera and his costume 0:40-0:48. The frames aren't shaky, just purposely uncontrollable. There is Binary Opposition in the video as well, as the males costume reflects a geeky/nerdy stereotype, while the girl reflects a flirty, cheerleader type stereotype.  The next time the 'artist' shows up, the camera slowly zooms in to the let side of his face as he lip syncs 'guilty conscious grows...', this connotes that the artist has also experienced what the protagonist is experiencing currently. At 1:13, the lyrics say 'she burns like the sun, I can't look away', they've used Andrew Goodwin theory (relationship between the lyrics and visuals, as they have used a close up of the male actor staring at the female. At 1:18, the female flicks her hair and stares into the camera mischievously, as if she knows that she's in control of the male. She is also building a relationship with the audience, as we also know what her motives are. The artist then comes in again and pulls himself out of focus, which works well.  The characters then exchange words, but they have been edited out, which looks good, as the music begins to ascend. It then switches to the Performance part of the video 2:20-2:34, this time not with singer, just his band. 

 It is a really good music video, I just didn't understand the link between the lyrics and visuals towards the end of the song.

'Misery Business':


In the beginning, the use of multiple screens makes it seem authentic to the audience, because it looks like she's watching the audience as they watch her.  There is a close up of  the artist straight away to show who the audience should be focusing on. From 0:04-0:06, they have used stop motion to show what the artist's band is called. The quick cuts reflect the genre-'Rock/Punk Rock'.
You can see that the music video is Performance because there are shots of guitars, drum kit and a microphone that the main artist is holding. At 0:20-0:21, they have promoted the drum kit they're using, 'Yamaha'. This shows that they've have thought about synergy in the media.
The use of props is good, for example the pictures relate to the lyrics and the cigarette she used to burn a hole in the artist's face, shows that the idea has been well thought out to portray the other character as obsessive.
At 2:35-2:38, the use of flickering and static looks really good, as the mannequins head is switched with the artist's head and then reversed.
The costume used for the main artist was a little boring, as it was just a white t-shirt, shorts and tights, which didn't look very 'rockish'. The other band members, however, looked a lot more like they were an actual rock band.

Calendar...

This calendar shows when we will start filming our music video, this helps the group stay organised and punctual.

Audience Profile...