Recently I watched an ad that was promoting Smirnoff's new 'Apple Bite'. The ad seemed quirky and abstract and after seeing it repeatedly, I came to the conclusion that it was the same director I had been researching : Floria Sigismondi. It was actually a man called Johnny Hardstaff who directed through RSA-the same company that Sigismondi uses. Another factor that made me believe that Sigismondi has directed it was David Bowie who featured in the ad (Sigismondi has directed some of David Bowie's music video's). The ad is part of a £4.5 million campaign that will also advertise Smirnoff Gold in October.
Monday, 30 September 2013
Smirnoff...
Recently I watched an ad that was promoting Smirnoff's new 'Apple Bite'. The ad seemed quirky and abstract and after seeing it repeatedly, I came to the conclusion that it was the same director I had been researching : Floria Sigismondi. It was actually a man called Johnny Hardstaff who directed through RSA-the same company that Sigismondi uses. Another factor that made me believe that Sigismondi has directed it was David Bowie who featured in the ad (Sigismondi has directed some of David Bowie's music video's). The ad is part of a £4.5 million campaign that will also advertise Smirnoff Gold in October.
Friday, 27 September 2013
Friday, 20 September 2013
Auteur Theory
AUTEUR THEORY
The term Auteur originates from France and translated,
means Author.
The Auteur theory was introduced in the 1950’s and
used by French film directors like Francois Truffaut who put the focus on the
contributions that directors made to the film, in terms of style and creative
interpretation.
“A true film auteur is someone
who brings something genuinely personal to his subject instead of
just producing a tasteful, accurate but lifeless rendering of the original
material.”
An Auteur is a filmmaker who has distinctive and
creative techniques that they carry from production to production. It
identifies them as an individual film director and helps the public to identify
them.
In terms of Music videos, a lot of directors who
started off directing music video’s later directed movies. For example Michael
Bay directed Meatloaf’s ‘Anything For Love’. He later went to direct films such
as Transformers and Bad Boys.Summer Homework...
My Music Video consists of short snippets of footage from my holiday to Barbados. I have taken recordings from on the plane, driving to the hotel and landing back in Gatwick.
Thursday, 19 September 2013
Thursday, 12 September 2013
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