Smirnoff...

Recently I watched an ad that was promoting Smirnoff's new 'Apple Bite'. The ad seemed quirky and abstract and after seeing it repeatedly, I came to the conclusion that it was the same director I had been researching : Floria Sigismondi. It was actually a man called Johnny Hardstaff who directed through RSA-the same company that Sigismondi uses. Another factor that made me believe that Sigismondi has directed it was David Bowie who featured in the ad (Sigismondi has directed some of David Bowie's music video's). The ad is part of a £4.5 million campaign that will also advertise Smirnoff Gold in October.