AUTEUR THEORY
The term Auteur originates from France and translated,
means Author.
The Auteur theory was introduced in the 1950’s and
used by French film directors like Francois Truffaut who put the focus on the
contributions that directors made to the film, in terms of style and creative
interpretation.
“A true film auteur is someone
who brings something genuinely personal to his subject instead of
just producing a tasteful, accurate but lifeless rendering of the original
material.”
An Auteur is a filmmaker who has distinctive and
creative techniques that they carry from production to production. It
identifies them as an individual film director and helps the public to identify
them.
In terms of Music videos, a lot of directors who
started off directing music video’s later directed movies. For example Michael
Bay directed Meatloaf’s ‘Anything For Love’. He later went to direct films such
as Transformers and Bad Boys.
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