Holiday Inn...

In a lesson with Mrs Jones, we looked at the Levi-Strauss theory of Binary Opposition. We watched a short musical film called the 'Wrong side of the bed', this displayed a binary opposition of Lucky vs Unlucky, as it showed a man completing his day. The video itself connotes that emotions determine whether or not your day will begin and end well.
The video is like Holiday Inn's new advert to promote their use of wifi and technology. The ad shows a man taking a picture of himself, he then becomes two different men and the advert then shows a range of binary opposites. For example, Modern vs Vintage, Old vs Young, Fast vs Slow, Sociable vs Unsociable, Fit vs Unfit etc