Rihanna - Pour It Up...

Rihanna's new video 'Pour It Up', created a lot of controversy because of genre and themes of the images. This is due to the fact that it contains explicit and pornographic connotations that may influence people the wrong way. In the video she adheres to Goodwin's theory of voyeurism by portraying herself as an object - skimpy clothes, provocative dance moves etc.

However, this could be seen as publicity stunt to get people to search for the video more, which in turn  generates more money and profit for both the artist, manager and record company. It could also be seen as Rihanna's competing against Miley Cyrus, who has also sparked controversy with video's such as 'We Can't Stop' and 'Wrecking Ball'.