- Sell the song- by selling the song it imprints itself into the audiences memory and spurs a reaction, making them remember it for a long amount of time.
- Better understanding of song to audience- by only listening to the audio version of the artist's song, leaves you with your own interpretation, but when the music video comes out it gives you the artist's interpretation and the director's.
- To entertain-this could be in the form of acting, if theres any dialogue or dancing.
- To sell upcoming CD's or DVD's of the star- it promotes their upcoming concert dvd's or upcoming cd's and expands their audiences target market.
- Sell the artist- a music video will add more to their profile and help them get more bookings for gigs, more publicity etc
A good example of a music video would be Michael Jackson's 'Smooth Criminal' as it has one thing in there that no one will ever forget,(even if they weren't around the same generation): his dance moves or the 'Lean'.
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