Two examples of the latest lyric videos are:
Katy Perry-'Roar'
The video uses synergy to promote other companies, such as Whatsapp. By doing this, suggests that the company may sponsor one of her new music videos or an upcoming concert and also generates fans who didn't have Whatsapp to buy it.
The second example is Gary Barlow's 'Let Me Go' - this is a lyric video using stop motion. It uses objects that builds a relationship between the lyrics and the sound (Andrew Goodwin). The song itself contrasts with his 'Simon Cowell' persona that he adopts on X Factor and will appeal to a bigger target audience because of his softer side in the image.
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