Mulvey Theory...

Laura Mulvey, came up with Male Gaze Theory, which suggests that the media is made by men, for heterosexual men.
The concept of the theory is how the audience view the way females and males are represented in the media.
Mulvey came up with the idea that when you watch a music video or a film, you have to view it as if you are a heterosexual man.

The theory can be split into three factors:

1. How men look at women.
2. How women look at themselves.
3. How women look at other women.

Some of the features that link to the Male Gaze theory would be that women are portrayed as objects, and experience narrative second-hand, the camera has to highlight the shape of a women's body to the audience and there has to be a reaction from a man.