Claude Levi-Strauss, examined how stories unconsciously reflect the values, beliefs and myths of a clture. Expressed in the form of binary oppositions. It was adapted by media theorists to reveal under lying theme and symbolic oppositions in media texts. The theory applies to narrative.Some examples of binary oppositions are:
- Rich vs Evil
- Weak vs Strong
- Male vs Female
- Young vs Old
- Black vs White
- Sane vs Insane
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